In order to portray the image of a young urban, cosmopolitan, upcoming professional we chose Sao Paulo as a backdrop for the commercial. The background and the actor where shot separately and composed later on. This technique allowed for interesting camera moves and transitions. The final film was intended for cinema release, posted in 2K and aired across Europe. Thomy A. Heinelt received recognition for the spot at the New York Festival and was among the 20 finalists for best direction.
New York Filmfestival – Best direction Top20